Optimizor definitely positions itself as a step above generic kibble, mostly by highlighting high protein content and added omegas. I’ve seen some users report a mild improvement in coat condition, but nothing dramatic-certainly not the glossy-show-dog look right off the bat. The palatability seems hit or miss; some dogs go for it, others still angle for table scraps (classic Buddy behavior). If you’re after visible health benefits like shinier fur, keep realistic expectations and monitor over a few months-results tend to show gradually if at all. And yes, no matter the food, most dogs will still lobby hard for your burger!